carscoop: Acura ILX

Showing posts with label Acura ILX. Show all posts

2013 Acura ILX and 2012 Honda CR-V Recalled Because Doors May Open "Unexpectedly"

An issue with the front door latches of the new 2012 Honda CR-V crossover and 2013 Acura ILX compact sedan is forcing Honda to voluntarily recall more than 170,000 vehicles in the United States over 20,000 in Canada.

The Japanese carmaker said that simultaneous operation of the driver's or passenger's inner door handle and either the manual or power door lock may lead to a problem that causes the door to not latch properly and possibly open unexpectedly.

Acura Preparing Mild Facelift for 2013 ZDX Crossover

Some three years after the ZDX's world premiere at the 2009 New York Auto Show and a little less since it went on sale in the U.S. towards the end of the same year, Acura's attempt to replicate BMW's success with the X6 has proved to be a sales flop delivering a mere 1,564 units in 2011.

It’s even worse this year as Acura has sold only 416 examples of the ZDX crossover during the first six months of 2012, down 56.21 percent over the same period in 2011.

Nevertheless, Acura will try to improve the ZDX's position in the market with a mid-cycle refresh for the 2013 model year that will bring a light exterior makeover along with new technology features.

Acura Promotes 2013 ILX Compact Sedan in New Equal Parts Ads

Here's a sneak preview of Acura's new TV spots for the 2013 ILX compact sedan before they air on TV and cinemas across the country on June 4.

The Japanese automaker's marketing campaign is named "Equal Parts" and it targets the so-called Gen Y Audience, also known as the Millennial Generation or Millennials, which includes those in their 20s and 30s.