carscoop: Cadillac ELR

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GM Wants Increase Hybrid and EV Sales in China Despite Abysmal Volt Sales

It’s true that sales of the Volt haven't quite taken off in the way Chevrolet intended. Even in the US, where it is subsidized by the federal government as well as by some states like California, it hasn't been able to come close to GM's goal of 45,000 units in 2012 - though at 10,666 deliveries from January to July, it sold more than triple the numbers of the Nissan Leaf at 3,543 units in the same period.

It makes perfect sense then that it is almost non-existent in China, where its US$40K price is nearly doubled due to taxation imposed by the government on imported cars.

This is a fact that GM representatives readily acknowledge. Ray Bierzynski, the company’s head of electric vehicle strategy in China, won’t disclose any sales figure, but told Automotive News that the Volt is “a very low-volume” car.

Cadillac's Plans for the 2013-15 Model Years Reportedly Include New Flagship Limo and Escalade

The next 24 months will be a busy time for Cadillac in terms of new products as the Detroit automaker has plenty on its plate including the presentation of a flagship limousine loosely based on the well-received Ciel convertible sedan concept.

A report from Automotive News (sub. required) citing sources from within General Motors outlines Cadillac's plans for the 2013-15 model years.

According to the insiders, GM has given the green light for the development of a full size, rear-wheel drive luxury sedan that will sit atop of the range rivaling the Audi A8, BMW 7-Series, Jaguar XJ and Mercedes-Benz S-Class.

GM Wants Cadillac to Follow in the Successful Footsteps of Buick in China

Last year, Buick sold 177,633 vehicles in the States and 645,537 cars in China, with the Excelle, which is the local version of the Verano sedan, taking the first spot overall in the passenger car segment.

Cadillac, on the other hand, delivered 152,389 vehicles in the U.S. but only about 30,000 in the world's most populous country, despite an increase of 73 percent over 2010.

Given China's thirst for luxury products, it is no wonder that General Motors would like to repeat the success of Buick with its flagship brand.

According to General Motors CEO Dan Akerson, who was speaking on the company's first quarter earnings call for 2012, there is a plan in motion to boost Cadillac's sales in China six-fold in the next few years.