Joining a long line of special versions of its retro-penned city car is the new 500 Street for the UK market, which can be identified on the outside by dark tinted windows and alloy wheels (with red surrounds for the center caps) and satin chrome finished mouldings, handles and door mirrors.
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Making its debut today at the Concorso Italiano in Monterey, California, the 500 Turbo will go on sale in the United States this fall with an MSRP of $19,500 (€15800), or $2,500 less than the Abarth 500 that starts at $22,000. Keep in mind that all prices exclude a $700 destination charge.
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The new trim level is positioned between 500 Pop and Lounge specifications and according to Fiat, it was designed to "bring back the spirit of the 1970s with a collection of vibrant colours and retro white detailing".
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First and foremost, they made it less bumpy. Chopping up the roof and shrinking it down some, the Fiat 500 Sportster now looks worthy of the sporty description. The baby blue paint job also makes it easier on the eyes.
Leaving the looks aside, it goes without saying that in order to make any Fiat 500 truly "sporty" you will have to add some extra ponies.
Under the hood, the standard 1.4-liter turbocharged four-cylinder engine has received a complete overhaul. As the buyer decides, the choice of either 335bhp or 221bhp is available on tap – though we don't get any specific details on the modifications made.
The freshly launched Abarth 595 Turismo and the 595 Competizione are available in both coupe and convertible body styles featuring the more powerful 160hp version of the turbocharged 1.4-liter T-Jet petrol engine from the 500 Essesse.
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Fiat tells us that is submerged a total of six vehicles in the sea during the shoot, with the most impressive jump performed by the 500 Giallo (yellow) Sport that was dropped by a crane from more than 70 feet / 21 meters in the air.
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The new TV spot that is titled "Immigrants" is available in 30-, 60- and 90-second versions, and will run on local and national broadcast and cable channels beginning on Monday.
It tells the tale of the 500's departure from the beautiful Amalfi coast and Sorrento in Italy with several cars jumping into the sea and driving under water all the way to New York City.
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However, as it turns out, the 500L wasn't the only new Fiat to be shown at the media conference as the upcoming 500X small crossover made a very brief appearance on the stage as well.
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During the course of 2013, the second addition to the Fiat 500 family will go on sale in more than 100 countries around the world, including the United States.
The five-seater 500L (the 'L' stands for Large) is a tall B-segment model with MPV-like practicality and an SUV-esque raised ride height that promises to be a more roomier version of the 500 city car while maintaining the latter's chic styling.
Some of its rivals in Europe include the Ford B-MAX and Opel / Vauxhall Meriva small MPVs.
Underneath the 500-inspired sheetmetal you will find a development of the Punto platform which Fiat calls 'Small Wide'.
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The unknown Italian company would like to find an investor and car enthusiast willing to spend around $550,000 (~€440,000) to fund the development of a unique Fiat 500, one that is powered by the…Ferrari 458 Italia's running gear.
The proposed car is named Fiat 550 Italia, not only as a nod to its price, but also to the number of ponies produced by a slightly de-tuned version of the Ferrari's 4.5-liter V8, and we quote Lazzarini Design:
"The engine it was slightly detuned from 570HP to 550HP, this cause in the simulator the exeed of torque could badly balance the car during fast shifting operations."
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In other words, this is definitely not the kind of car you would want to transfer a lot of people, unless of course, for whatever reason, you decide to put it on the Procrustean bed…
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