carscoop: commercials

Showing posts with label commercials. Show all posts

Sneak Preview of Fiat's Lighthearted Commercial for the New 500L Minivan

The Fiat 500 range may be growing up in size and maturing in character with the new 500L minivan, but the Italian company has given the first commercial for the small MPV a very youthful feel.

Set to air in Europe on September 16, the TV spot reveals the five-door 500L through the eyes of a child and with the help of picturesque special effects.

Volkswagen Launches 2013 Golf Campaign, Plus New Videos from Presentation

Volkswagen is sure not wasting any time at all getting the word around about the 2013 Golf Mk7.

After the Berlin presentation on Tuesday, September 4, and the lightning reveal of an online configurator in Germany, VW has now launched an international advertising campaign for the seventh generation Golf.

Can You Guess What Happens Next in this BMW 5-Series Commercial?

Here is more proof that German automakers do have some sense of humor. This online spot is for BMW's new 5-Series premium saloon (update: upon closer inspection, it turns out that our readers are spot on: it's not the 3-Series but the 5-Series sedan) and the available rearview camera system.

We are not going to spoil the ending by saying exactly what happens but it does involve a very happy young man getting ready for a date with a beautiful young lady.

Watch Me Drift: Double F1 World Champion Sebastian Vettel Stars in Music Clip

Sebastian Vettel’s daily job is driving Formula 1 cars for Red Bull Racing every other weekend. Sure, he gets to do a lot of testing and the necessary promotional work for the sponsors, shaking hands and rubbing shoulders at glamorous events. Nevertheless, his job is to win F1 races and as his two back-to-back titles prove that he is quite good at it. Read more »

Kia Soul Hamsters Bring Down the Opera House in Brand-New Commercial

The hip-hop Hamsters are back with a new TV spot for the 2013 model year edition of the Kia Soul small crossover.

The campaign is named "Bringing Down the House" and it will make its debut on some 18,000 movie screens on Friday, August 3 with television airings to begin with MTV's Video Music Awards on September 6.

For the impatient ones, Kia has just unleashed the full-length (1 minute and 31 seconds) version on the web, which you can watch for yourself right past the break.

2014 Mazda6 Sedan: Live Photos from Moscow and New Videos

The much-anticipated 2014 Mazda6 sedan made its first public appearance at the Moscow International Auto Salon this week before it goes on sale in Europe and Japan later this year and the rest of the world, including the U.S. and Canada, in early 2013. Read more »

Ken Block and Vaughn Gittin Jr. Race it Out in 2013 Ford Focus ST and VW Golf GTI

For the third round of Ford's "Focus ST Sessions" web series, the Blue Oval called in professional rally driver Ken Block and Team Mustang drifter Vaughn Gittin Jr. to compare the brand's new hot hatch against the current iteration of the car that gave birth to the category, the VW Golf GTI.

After winning a game of rock, paper, and scissors, Ken Block chose the 252hp Focus ST leaving Vaughn Gittin Jr. with the 200hp Golf GTI Mk6.

Witty Renault Ads Pose the Question: Do You Know What You're Going to Pay?

It's not unusual for people to get themselves in a situation that could eventually end up costing them far more than what they originally expected.

Renault wanted to point out that its clients can rest assured that, when it comes to servicing their cars, they will always know what they will pay beforehand through two funny commercials that put a price on creating a family.

Toyota Uses Transgender Israeli Model to Show that the New 2013 Auris isn’t for Everyone

Something tells us that Toyota's TV spot for the freshly unveiled 2013 Auris compact hatchback won't be hitting the airwaves in a lot of countries outside of its home market of Japan any time soon.

Toyota's commercial for the new generation of the Auris, which itself will make its first public appearance at next month's Paris Motor Show in both regular and Hybrid forms, stars an unnamed transgender fashion model from Israel.

The 19-year old male model with feminine traits poses around the five-door hatchback and at the same time we see a tagline saying, "NOT IN TREND, NOT CASUAL, NOT FOR EVERYONE, NOT AUTHORITY, BUT AURIS".

Smart Ad Finds Plastic Surgery Addicts That Should Feel Jealous of ForTwo's Facelift

German advertising agency BBDO Proximity Berlin is walking on a pretty thin line with its commercial for the cosmetically updated 2012 Smart ForTwo that was originally revealed at the Geneva Motor Show earlier this year.

The TV spot shows half a dozen people who underwent extensive plastic surgery to change their appearance before a tagline saying, "There is an exciting new facelift in town" pops up on the screen and the revamped ForTwo is revealed.

Oops...Porsche Misspells "Boxster" On London Billboards, Lots of Them

Yes, this is a real billboard in London for the all-new Porsche “Boxter.” While we can’t say that we are all too familiar with that particular model, we do know that the Porsche Boxster is all new and looking to be sold in the UK.

A reader from Jalopnik snapped this photo the other day to inevitably shame the company responsible for the advertisement.

Ford Focus ST, MazdaSpeed3 and Honda Civic Coupe Si Play Around in an Abandoned Warehouse

The second episode of Ford's catchy new web series dedicated to the fastest Focus model and titled "ST Sessions" went live today, exactly two weeks after the series premiered on YouTube.

Joining the 263-horsepower MazdaSpeed3 that made a guest appearance in the previous episode (see here) as well, is the latest Honda Civic Coupe Si, which is powered by a naturally aspirated 2.4-liter inline-four cranking out 201-ponies.

Audi’s Starring Role in “50 Shades of Grey” Novel Helps Spur Sales

Surprisingly, this isn’t 50 shades of great product placement by Audi, but rather a mere coincidence between author preference and a quality name brand by the German company.

In the erotic novel trilogy, Audi plays a starring role with a number of its models. Specifically, the A3 is the gift car of choice for boyfriend character Christian Grey, along with a host of other cars including an R8, and an unnamed Audi SUV.

MacGyver Returns, Drops the Mullet Gains a Mercedes-Benz Citan [w/Video]

From 1985 to 1992, secret agent MacGyver was able to save the world some 139 times (that's the number of the TV series' episodes) using nothing more than everyday materials and of course, his trusty Swiss Army knife and duct tape.

Two decades after the action-adventure television series ended, Angus MacGyver, played by Richard Dean Anderson, may have lost his famous blonde mullet but his skills remain in demand.

Chrysler Wants to Convince us that the 200 Convertible is as Exciting to Drive as a Flying Vehicle

Did you know that the 2012 remake of the 1990 blockbuster film "Total Recall" with Colin Farrell and Kate Beckinsale (who you may remember as the leather-clad vampire Selene in the Underworld movies) will showcase futuristic Chrysler and Dodge branded hovercraft vehicles?

But there's more to it; as part of a multitiered partnership with "Total Recall", Chrysler has also launched a new co-branded commercial to promote the 200 Convertible.

2013 Ford Focus ST Sessions Video Featuring the MazdaSpeed3, Subaru WRX and BMW M3

Ford has premiered the first of five episodes of its new web video series dedicated to the 2013 Focus ST hot hatch titled "ST Sessions".

Following the one-minute teaser released back in mid-July, the first session shows the 252-horsepower Focus ST measuring up against its natural rivals, the 263hp MazdaSpeed3 and 265hp Subaru Impreza WRX hatchbacks, as well as the more expensive and much faster 414hp BMW M3 Coupe.

Toyota Drops a New Spade full of Skydivers into the Desert

Lifting a page from General Motor's not too distant marketing effort with the latest Chevrolet Sonic that was fitted with a special parachute and pushed out of an airplane, Toyota has presented a very similar campaign for its Japanese Domestic Market (JDM) only Spade, which is a sister model to the Porte.

In Toyota's version, we see a group of American (?) skydivers entering the mini MPV model, which is then strapped onto a helicopter that brings it high up into the air.

"Shorty Superbad" is Fan-Created Rap Song for the 2013 Nissan Altima Sedan

As part of a promotional campaign that took place in May this year, Nissan invited five Facebook fans from America to test drive the all-new 2013 Altima sedan, amongst whom was Kris Cash, a rapper and filmmaker.

During the recording of test drive, Cash told Nissan representatives that he had made a music video for his own, previous generation Altima. "I love my 2007 Altima so much that I made my own music video commercial on YouTube" he told Nissan.

New GS Hybrid "Heartbeat" Promo vs Older Alfa Campaign Shows Why Lexus Has it All Wrong

As a concept, placing potential buyers on the passenger seat and having a professional driver take them for a very quick spin around a course to see if they manage to keep their heart rate below 120 beats per minute to prove that that the Lexus GS450h is a dynamic and sporty hybrid model, sounds pretty interesting.

But then again, if you think about it, with the right driver and course, even a four-cylinder Toyota Yaris can satisfy a thrill seeker in the passenger seat.

And so while we started out writing about the new Lexus GS 450h promo from advertising agency Saatchi & Saatchi in Milan, Italy, launched earlier this month, we were reminded of an older campaign from Drori Shlomi BBDO, for the market introduction of the Alfa Romeo MiTo in Israel in 2010.

After Manchester United, Chevrolet Seals Sponsoring Deal with…Liverpool

Manchester United and Liverpool may have their differences on the football field, but when it comes to sponsors, money talks.

Only a few months after Chevrolet become the official automotive partner of the Manchester United Football Club, the Detroit-based carmaker announced that it went into a similar four-year agreement with the Liverpool Football Club.